Steve Jobs: “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

Run With the Little Guy - Jones Soda

I’ve just discovered Jones Soda, it’s a pretty cool brand which has created a huge loyalty amongst Generation Y consumers at a grassroots level. Fans of the drink can send in personal photos and have custom labels made (I HAVE to do this!)

The founder Peter Van Stolk has expertly created a sense of brand ownership which has inspired a loyalty that big brands spend millions on and still don’t get right.

“For today’s youth market, every brand is an accessory and every purchase makes a statement.”